And because each link has its own tracker that's not dependent on Gmail, you’ll know every time someone clicks on a link in your email. Finally, while email click notifications aren’t perfect, link click notifications are.Įmail tracking technology also allows you to track links by wrapping them with a tracker. You don't miss out on any email opens by someone not displaying images.Īt the end of the day, Gmail email tracking technology isn’t perfect, but it’s still a tool that gives you more insight into what happens with your emails.You always know when your email has been opened.It's challenging to differentiate who opened the message.You lose out on identifying the location of the open.You lose out on identifying the device (desktop, mobile, etc) the recipient used to open the email.There's an upside and downside to this behavior.
JUST CHECKING IN ON YOU IMAGES SOFTWARE
That's why, oftentimes, an email tracking software will just alert you that an email has been opened, rather than showing who specifically opened the email.
So while Google is still allowing email tracking softwares to reveal their image trackers, it makes it difficult for the software to detect exactly who opened it (because Google could have opened it for any recipient of your email). In December 2013, Gmail made it a requirement to automatically display images in your emails - meaning, Gmail began displaying the image for you. Before this change, Gmail made users choose to display images, therefore email tracking wasn't as reliable. Now, let's understand why these image trackers don't always work. In Plain English : A little, invisible image is placed in your tracked emails that can report back when that email has been opened or clicked. Technical Functionality : Email tracking software places an invisible image pixel in your emails that can detect activity on that email.
And it has something to do with "displaying images." First, let's see what email tracking has to do with images.ĭictionary Jargon : When an email is opened, a hidden image tracker is loaded from tracking servers that use IP addresses and browser headers to determine the location of the email open and device the email was opened on.
JUST CHECKING IN ON YOU IMAGES FREE
But today we're getting a little technical to answer a question we hear constantly from our readers: How does Gmail's "display images" impact email tracking?Īlthough we have free tools to track our emails, they don't always work the way we want in Gmail. We're big on sharing email templates, tactics, and hacks on this blog.
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